By Andi Anderson
The agtech landscape is flourishing with innovation, but success hinges on understanding farmer adoption. Investors seeking promising startups need a powerful tool: farmer insights.
Why Farmer Insights Matter:
Market Research Powerhouse: Large agribusinesses leverage Kynetec, data and insights experts, for in-depth market research before launching new products.
Beyond Products: In a tech-driven future, investors need to adopt the same approach for agtech startups.
Demystifying Farmer Adoption: Many investors lack access to direct farmer data, hindering their ability to assess adoption potential.
200,000 Farmers Strong: Kynetec's network of 200,000 farmers, retailers, and agronomists across key markets provides unparalleled insights.
Case Studies:
Biologicals: The nascent sector faces adoption hurdles, differing geographically. While Brazil's row crop market shows strong adoption, the US lags behind.
Regenerative Agriculture: Despite growing interest, adoption rates remain low. Farmers cite lack of information, profit concerns, and proof of success as barriers.
Global Variations: Adoption rates for specific practices vary significantly across countries, requiring investors to consider regional nuances.
Investing for Success:
Thorough Due Diligence: Understanding farmer perceptions through ag data experts like Kynetec is crucial for informed investment decisions.
Meeting Farmer Needs: Startups with reliable, easy-to-use tools demonstrating clear economic benefits are more likely to succeed.
ESG Considerations: CPG companies partnering with farmers for regenerative agriculture initiatives require reliable tools, necessitating thorough due diligence.
The Bottom Line:
By incorporating farmer insights into due diligence, investors can unlock the true potential of agtech startups and contribute to a more sustainable and profitable future for agriculture.
Photo Credit: gettyimages-shotbydave
Categories: Illinois, Business