By Jamie Martin
Lallemand Plant Care has announced the fifth anniversary of its Hometown Roots Contest, a program designed to celebrate agriculture while supporting rural communities across Canada and the United States. Launched in 2021, the contest highlights the important role agriculture plays in shaping local identity and community life.
Since the program began, 29 participants from across North America have been selected as winners. Throughout the contest, Lallemand Plant Care has donated a total of $145,000 to local organizations. These donations support groups that focus on agricultural education, youth mentorship, and essential community services that benefit rural families.
"At Lallemand Plant Care, community has always been at the heart of what we do," says Anne Favre, Strategic Marketing Director – USA & Canada, Lallemand Plant Care. "As we celebrate five years of the Hometown Roots Contest, we're proud of the impact this program has had in supporting rural organizations that strengthen education, mentorship, and essential services in agricultural communities."
Participants enter the contest by submitting a photo or a video of up to 30 seconds that reflects agriculture or rural life in their community at www.lallemandhometownroots.com. Each submission must include a short description explaining why the image or video is meaningful. Participants may submit one entry per week, with up to ten total entries allowed. There is no purchase required to participate.
The 2026 contest will take place from January 26 through July 13, 2026. Selected winners will receive a $5,000 donation from Lallemand Plant Care. The donation is paid directly to a local charity or community organization chosen by the winner. One $5,000 prize will be awarded in Iowa, Minnesota, Montana, Nebraska, North Dakota, and South Dakota.
Additional information, including official rules and entry guidelines, is available on the contest website. Through the Hometown Roots Contest, Lallemand Plant Care continues to recognize agriculture as a foundation for strong rural communities.
Photo Credit: gettyimages-brzozowska
Categories: National