By Andi Anderson
Illinois Farm Families (IFF) is building on the success of its impactful "We Are the 96" campaign, aimed at fostering engagement and collaboration within the agricultural community. Gracie Pierson, Consumer Engagement Manager at Illinois Farm Bureau, highlights the campaign's achievements and ongoing efforts to compile data on its reach.
The campaign, which debuted with a compelling Super Bowl ad in 2023 and culminated with another ad in 2024, has been instrumental in amplifying the voices of Illinois farmers and promoting awareness of agricultural issues. Pierson underscores the collaborative spirit of IFF, comprising six major agricultural groups working collectively since 2008 to advance the interests of the industry.
As Illinois Farm Families continues to champion agricultural advocacy and engagement, stakeholders are encouraged to stay informed and involved. For further insights into IFF's collaborative initiatives and partnerships, interested individuals can follow the link below.
Illinois Farm Families remains committed to driving positive change and fostering unity within the agricultural community. Through ongoing campaigns and collaborative efforts, IFF seeks to amplify the voices of farmers and promote a deeper understanding of the vital role agriculture plays in our society.
Join Illinois Farm Families in their mission to advocate for the agricultural industry and build a brighter future for farming in Illinois. Together, we can cultivate a stronger, more resilient agricultural sector for generations to come.
Photo Credit:gettyimages-steve-baccon
Categories: Illinois, General