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America's Relationship to Pizza: It's Happy, Healthy But Complicated
Illinois Ag Connection - 02/08/2019

CAULIPOWER conducted a study to dive into America's love affair with pizza. The survey1 shares the complex psychology of America's healthy eating choices and their favorite comfort foods. Americans love pizza and would eat even more if it was healthier. In honor of the findings, CAULIPOWER is showing up on National Pizza Day, Feb. 9, letting America know that they no longer have to choose between guilty pizza eating and no pizza eating.

No surprise, that 98% of Americans eat pizza and a whopping 54% of pizza-eaters go so far as to say those three big words: "I love pizza." Close to 30% of pizza eaters say that pizza is a mealtime staple at least once a week and 33 million Americans admit they would choose pizza to be their last meal on Earth.

So much so that 63% of us would give up extraordinary things to eat pizza as much as we want without feeling guilty:

- 37% would have a social media detox for one year

- 17% would throw their smartphones away for one month

- 16% would give up sex for a year. That's 26 million newly-celibate Americans!

Many Americans think about ghosting their favorite food when considering healthy eating. If Americans want to lose weight or try to eat healthier, 84% would completely rethink their relationship to pizza, while 26% agree that pizza is bad for their health. Meanwhile, nearly half, 45%, would simply say bye, bye, bye to pizza.

Like all epic love quests, Americans are desperately seeking their perfect pizza match. Nearly three-quarters of Americans would eat more pizza if it was healthier. What does "healthier" mean? Lots of things: half the calories (69%), rich in nutrients (45%), having veggies (31%) or half the sugar (27%).

"The research confirms everything that our delighted customers have been telling us for two years. They love CAULIPOWER because it offers them a healthier and better-for-you version of their favorite food," said Gail Becker, CAULIPOWER CEO and founder. "No one needs to ditch pizza. You can literally have your pie and eat it too. To celebrate National Pizza Day, we are launching a buy-one-get-one-free offer so more people can fall in love with pizza all over again."

In a grand gesture, pizza is publishing a full-page love letter in the New York Times to the 84% of Americans who the research reveals might be having second thoughts about their relationship with pizza when choosing to eat healthier. The campaign is supported by billboards in two of America's pizza capitals, New York City and Chicago.

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