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Jimmy Dean Introduces Plant-Based Breakfast Sandwiches
Illinois Ag Connection - 01/11/2021

Jimmy Dean brand, part of the Tyson Foods portfolio of brands, is meeting the growing demand for meat alternative options with the launch of two new sandwiches featuring a plant-based patty: Jimmy Dean Plant-Based Patty, Egg & Cheese Croissant Sandwich and Jimmy Dean Delights Plant-Based Patty & Frittata Sandwich.

Demand for plant-based food options has grown exponentially with retail sales up 148 percent more than last year amid the on-set of COVID-19 in mid-March. By the end of 2020, a majority of Americans reported transitioning to a more flexitarian diet, striving to incorporate more plant-based foods alongside their meat staples. Many Americans are also choosing breakfast time to incorporate plant-based options versus other meals.

"Plant-based foods are revolutionizing the way people eat across meal occasions, including breakfast," said Scott Glenn, senior director of marketing, Jimmy Dean brand. "As the protein breakfast leader, expanding our portfolio to provide people with alternative choices was critical. We also had to deliver the same signature flavor and quality people expect from the Jimmy Dean brand with our new sandwiches, and we're excited for both our lifelong and new fans to try them."

The new Jimmy Dean sandwiches feature a savory, plant-based patty providing the same taste as the brand's classic breakfast sandwich

As demand for all types of proteins grows globally, Tyson Foods intends to grow with consumers and be a leader across all proteins, including alternative proteins. Tyson Foods first entered the alternative protein space with the introduction of the Raised & Rooted brand in 2019. The launch of the Jimmy Dean brand breakfast sandwiches with a plant-based patty is the most recent example of Tyson Foods' pursuit to produce the most loved alternative protein products in the world and expand the accessibility and affordability of plant-based protein options to consumers.


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