Ritz-Carlton notes that any brand that is not emotionally engaging its customers risks losing them.

This workshop will show how Ritz-Carlton provides an elevated customer experience and will give participants information on how they can integrate those methods into their businesses or organizations. The workshop is limited to two business owners/managers from each organization to allow as many organizations as possible to participate.

Workshop topics include:

Emotional connection. The Ritz-Carlton key service principles. Optimizing every interaction. A written service strategy. Creating brand advocates.

One workshop will focus on branding and customer service, while the other session will address opportunities with the April 8 total solar eclipse. Registration for either or both workshops is due by 8 a.m. Thursday, Jan. 25.

Click here to read more siu.edu

Photo Credit: istock-shansekala