By Andi Anderson

The agtech landscape is flourishing with innovation, but success hinges on understanding farmer adoption. Investors seeking promising startups need a powerful tool: farmer insights.

Why Farmer Insights Matter:

Market Research Powerhouse: Large agribusinesses leverage Kynetec, data and insights experts, for in-depth market research before launching new products.

Beyond Products: In a tech-driven future, investors need to adopt the same approach for agtech startups.

Demystifying Farmer Adoption: Many investors lack access to direct farmer data, hindering their ability to assess adoption potential.

200,000 Farmers Strong: Kynetec's network of 200,000 farmers, retailers, and agronomists across key markets provides unparalleled insights.

Case Studies:

Biologicals: The nascent sector faces adoption hurdles, differing geographically. While Brazil's row crop market shows strong adoption, the US lags behind.

Regenerative Agriculture: Despite growing interest, adoption rates remain low. Farmers cite lack of information, profit concerns, and proof of success as barriers.

Global Variations: Adoption rates for specific practices vary significantly across countries, requiring investors to consider regional nuances.

Investing for Success:

Thorough Due Diligence: Understanding farmer perceptions through ag data experts like Kynetec is crucial for informed investment decisions.

Meeting Farmer Needs: Startups with reliable, easy-to-use tools demonstrating clear economic benefits are more likely to succeed.

ESG Considerations: CPG companies partnering with farmers for regenerative agriculture initiatives require reliable tools, necessitating thorough due diligence.

The Bottom Line:

By incorporating farmer insights into due diligence, investors can unlock the true potential of agtech startups and contribute to a more sustainable and profitable future for agriculture.

Photo Credit: gettyimages-shotbydave