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Global Kefir Market Driven by Health Benefits, Variety of Applications
Illinois Ag Connection - 07/21/2017

According to a new market report published by Transparency Market Research, "Global Kefir Market (By Type - Frozen Kefir, Organic Kefir, Low Fat Content Kefir Greek Kefir, By Flavor- Regular, Flavored, By Application - Dietary Supplements, Sauces and Dips, Drinks and Smoothies, Pharmaceuticals, Others) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2017 - 2025" was valued in terms of revenue at USD 1,300.0 Million in 2016 and is expected to reach USD 2154.9 Million by the end of the forecast period 2025, growing at a CAGR of 5.9% from 2017 to 2025 .

Kefir is a fermented milk drink with several health benefits that has witnessed a steady growth rate over the years. Kefir is prepared through a complex process by inoculating the milk with kefir grains which are a combination of yeast and bacteria in a symbiotic matrix. Food scientists engage on continuous research and development in order to introduce modern techniques to produce kefir. The global kefir market is mainly driven by the essential health benefits that are generated by the consumption of kefir coupled with its wide variety of applications on several food and beverage products.

Kefir is a fermented probiotic drink that has essential nutrients and properties beneficial for consumers. Being a milk product, kefir is rich in calcium that aids in the building of bone density and boosting body immunity. It is so high in nutrients and probiotics that it turns out to be advantageous for digestion and faster metabolism rate. Moreover, kefir is also rich in anti-carcinogenic properties that prevent tumor growth among consumers.

Furthermore, it is reported that the product is worthy of improving lactose intolerance. Kefir is very similar to yogurt and contains many useful bacteria that aid in lactose digestion. The fermentation process is said to change the chemical composition of the milk that renders in lowering the lactose content. While consuming kefir, the bacterial cells die in the intestinal tract and release the enzymes that help in better digestion of the lactose. This turns out to be beneficial for the lactose intolerant people. However, mind block of lactose intolerant consumers due to lack of proper awareness regarding the benefits associated with the consumption of kefir are restraining the global kefir market. Additionally, widening of the distribution channel over the years are generating opportunities to the global kefir market during the forecast period.

By different types the global kefir market has been segmented into frozen kefir, organic kefir, low fat content kefir and Greek kefir. Organic kefir held the most dominant share among the other types owing to its health benefits among the consumers. Organic kefir are lactose-free, gluten-free, and made with organic, non-GMO ingredients. In addition, they do not contain any chemical ingredients such as preservatives which can cause negative side effects on long term consumption. Frozen kefir is forecast to witness the most rapid growth rate during the forecast period. Frozen Kefir is a creamy with high in protein and calcium, and it's made from all natural ingredients. Such kefir is 99% lactose-free and gluten free probiotic drink.

By different flavor the global kefir market has been segmented into regular kefir and flavored kefir. Regular kefir held the most dominant share in 2016. Regular kefir is plain milk or water kefir that is cultured, having enzyme rich food filled with friendly microorganisms. It acts as a more nutritious and therapeutic supplement than yogurt. The market has been further segmented on the basis of different applications such as dietary supplements, sauces and dips, drinks and smoothies, pharmaceuticals and others. Dietary supplements held the most dominant share in 2016 followed by drinks and smoothies.

The report provides company market share analysis of the various key participants. Key players have also been profiled on the basis of company overview, financial overview, business strategies and SWOT Analysis. Some of the major players of the global Kefir market include Lifeway Foods Inc. E. I. Du Pont De Nemours and Company, Hain Celestial, Archer Daniels Midland, Nestle S.A, Kerry Group, Groupe Danone, Danlac Canada Inc., Dohler Group, Koninklijke DSM N.V.


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